I didn't have any other YouTuber related posts at the moment so I figured I would talk about a throwback to one of YouTube's biggest flops. It doesn't come to a surprise that when YouTube comes up with something so fucking undeniably terrible, it always comes to a complete failure. Then again, YouTube was (and still is) in terrible shape due to the rise of Monetization issues, Susan Wojcicki and just the endless derailing of the platform. When 2016 rolled around, things got even more worse with censoring bad words and nonstop false claims. for today's post we are talking about YouTube Heroes; a short-lived program that lets any user in full control to take over the platform but was cancelled after the backlash.
Why It Failed:
The Tiers / The Censorship & Backlash:
So, let's start off with the basics. YouTube Heroes is a service that is run by YouTube where if you're old enough or with your parents' permission lets you be the YouTube Police. You collect these things called points and the more points you receive, the more you level up. As shown in the screenshot above are all the levels, so at level 1 you get access to the Heroes Dashboard and join the community and at level 5 you get test new products before release and apply for the heroes' summit. These points you get don't really do anything other than just the primary function with YouTube Heroes. Where it all fails is at level 3 where it says you can Mass Flag videos and Moderate Content. Something that takes literally YouTube forever to do but instead, hands this service over to some people to abuse it.
As a result, the video and the response for this was negative. It was so bad that YouTube just threw it under the road as the original video was deleted (can be found reuploaded). YouTuber's like PewDiePie, Penguinz0, Chris Ray Gun and ReviewTechUSA made videos talking about the topic. What makes the topic worse is that they wrote in a blog about the program with one line stating:
"We have internal teams from around the world who carefully evaluate reports 24 hours a day, seven days a week, 365 days a year, and these teams remove content that violates our policies or are careful to leave content up if it hasn't crossed the line." - YouTube Team.
The problem with this paragraph is that all of it is a lie. Creators who send reports almost every single day are never checked or flagged down so therefore downplaying a problematic situation. As a matter of fact, before they ever took down the video, they made changes to specific words to hide the activity of the original. Therefor trying to brush it off like it's a completely normal thing. To simply put it, no one was having it. Even after it failed, it's still had popularity in the Google Trends and that's pretty much about it. Of course, without these terrible programs and projects, it would be lost within the ages.
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