It doesn't come to a surprise that when a YouTuber releases a product, it will eventually come down to a crumble because no one in the right mind is supporting it or just simply given out bad reviews. There were quite a number of YouTuber's that would do such a thing but then used falsified evidence to back their bullshit claims. Even worse is when they try to reach out to the most popular YouTuber's for them to defend the situation and for this, we have Valkyrae; a YouTuber who streams on YouTube (obviously) and plays a lot of games and does vlog type videos but ended up into the drama loop by selling a skin care product that doesn't work. Goes to show she didn't do her research.
Valkyrae (formerly known as Rachel "Rae" Hofstetter) started her account on September 6, 2014. She also used to stream on Twitch, but I don't know if she still does. Anyways, it wasn't until 4 years later is when she started uploading to the channel (on February 13, 2018) with the first video titled "Valkyrae Fortnite Stream Highlights! (ft. TSM_Myth, Sonii, AlexiaRaye)." In the early days of her career, she would upload stream highlights to her channel, and it was all about Fortnite (for the most part). Right around in August of 2018, she begin switching the content around and started playing other games like TellTale's The Walking Dead and Call of Duty Black Ops 4 to doing vlog type videos and Reaction Videos.
The Fall:
RLFCT Skin Care Scam / The Aftermath:
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| The Frontpage scrolled all the way down. |
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| The Promotional Video. |
Well, this isn't a surprise in the least bit. On October 19, 2021, Rachel announced a new line of Skincare products titled RFLCT (which is some sort of acronym). She marketed the product for the people who use a screen often and that it was "designed to protect your skin against blue light" and that blue light damages the skin. The biggest issue with this is that it was already a scam from the start. It's basically a generic Skincare product for something that doesn't exist. As a result, it made the trend everywhere including YouTube and Twitter and she received a huge amount of backlash with users going so far to also call it a scam. Even the strangest thing is that if you go to the archived website under the resources tab, you'll see that it's only reference to the blue light situation was from WebMD, so it clearly shows that Rachel didn't do enough research. Also, the promotional video was disliked bombed with only 803 likes to 4.7k dislikes.
Rachel doesn't really mention at all about any clinically proven claims that it actually works. All she said was some bullshit on top of more bullshit to sell her product. Not long after her website launched (around 2 to 3 weeks), it was terminated (well it was shut down) due to the heavy amount of backlash. Several people took it to Twitter as the product being a complete joke while others were 'proud of her doing this.' I mean it's very atrocious if you think about it. There are also some articles that discuss Rachel's shady business practices leading up to the leaks.
Speaking of leaks, on top of all this there were leaked Discord conversations (shown above) between a Twitch Streamer named Ludwig and Rachel. The leaks were shown by another streamer named Atrioc (who is friends with Ludwig) I guess it was by mistake. From what I understand (and I know this will be wrong), Ulta Beauty invested 4 million into RFLCT which was under a specific contract at the time. She was trying to free herself from the firm because she didn't sign one of the contracts. The messages were also the reason why RFLCT collapsed. I'll say this right now, never trust YouTube based products. They'll never work.
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